With the Director of Kerene’s Fruit and Veg having over 15 years experience in the retailing and marketing industry, he strive to provide excellent service and customer satisfaction. His vast experience and love for the industry has led him to exploring an option to expand his business by supplying the Spar Groups as well as Fruit and Veg City outlets.
The basic business involves the wholesale and retail of all fruit and vegetables as well as related products. Kerene’s Fruit and Veg Pty Ltd is a professionally run company with dedicated staff that strive to be leaders in their industry.
The business has done research in the industry and has established budgets, cashflows and forecasts for the business. The company has implemented proper planning, co-ordinating, motivating and performance evaluation of the retail and wholesale sectors of the industry.
The market is a growing market, and it needs businesses like these to help it grow and reduce unemployment. With the experience and recognition that has been built by the Director over the past 15 years, he can compete in the market successfully and help the local economy to be competitive in the national market. With the average prices increasing tremendously, the South African economy needs businesses like these to reduce inflation and help the economy to once again find stable ground.
Although competitiors may at any time enter our market with their version of our vision and goals, we have over the past years found the learning experience of undertaking such a venture. We have gained a vast client base over this period, but most importantly gained their trust. This has only happened because of our dedication to our clients and the reliance they place on our products. For other competitors to gain the same trust, will take many years in which time we will be far ahead.
Mission Statement
To place carefully selected people at the right place and at the right time to obtain benefits on both sides.
To sense, serve and satisfy consumer needs and enhance the quality of consumers lives
To endeavor to meet the consumers needs.
